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“Silicon Valley branding executive turned NEUROSCIENCE researcher"—The Atlantic, December 2018
Betsy Burroughs
Betsy is president of FocusCatalyst and the author of the business innovation book for Silicon Valley companies, FOCUS. The Catalyst for Innovation, Based on the Neuroscience of Insight.
She created her signature technique, The FocusCatalyst Process, to make it Easy Effortless Fun—and very fast—for her clients to come up with their own effective and innovative Insight Solutions, based on the Neuroscience of Insight.
She uses this technique with both her business clients in Innovation and in Executive Decision Making, as well as with her Habit Change clients.
She is also the author of the upcoming book, How To Stop A Bad Habit, Based on the Neuroscience of Dopamine and Cortisol.
Surprisingly, both her book on innovation and her book on habits are the result of the branding work she does with a wide range of organizations, from Silicon Valley giants like Google and cutting-edge tech companies and start ups like Tivo, Rovi, CNET, TechRepublic, Blurb, and Linguastat, to media companies like The Discovery Channel and Dwell Magazine, to consumer packaged good companies like Redken Haircare, Purex and Sun-Maid--and many more. Find out more.
“Betsy Burroughs is a Silicon Valley branding executive turned neuroscience researcher.”
the framework & BOOK
How To Stop A Bad Habit
“Betsy’s techniques all seem far too easy and yet their magic is in how easy they are. She is reinventing both how to innovate in business and how to stop bad habits.”
Betsy is the author of the upcoming book, How To Stop A Bad Habit. Based on the Neuroscience of Dopamine and Cortisol. The book starts like this:
Have you tried to stop a bad habit? Only to fail over and over and over again?
But what if the problem isn’t us? What if the problem is Conventional Wisdom?
I always thought I was the problem–that if I just tried again harder, following all of Conventional Wisdom’s rules, I would eventually succeed. I spent decades doing that. But all I got was failure.
And for one habit in particular, all I got was weighing 250 pounds and well on my way to weighing even more.
But then I got hooked on learning all I could about how the brain works, including neuroscience, behavior change and habit design.
And I took all that knowledge and…. Massively rebelled against all that Conventional Wisdom.
the BOOK
FOCUS. The Catalyst for Innovation
“Betsy’s book is fun, adventurous, rebellious, and
practical.”
FOCUS. The Catalyst for Innovation. Based on the Neuroscience of Insight, is the business book Betsy wrote for Silicon Valley companies.
“Betsy's unique approach uses applied neuroscience to turn brainstorming into actionable results. Highly recommend it.” John Pierre, Principal, PhysicsAI; co-founder, Voise; CEO & Co-founder, Linguastat, Inc.
AMAZON REVIEWS of Focus. The Catalyst for Innovation.
5.0 out of 5 stars Burroughs approach draws from the best in class of neuroscience.
What I found most refreshing about Ms Burroughs work is that *It* is innovative. She presents tools and practices which she has been using (successfully) to uncork well worn patterns which keep our thinking stuck. FOCUS is quickly digestible and gave me tools I could use immediately.
Burroughs approach draws from the best in class of neuroscience, behavior design, marketing, game mechanics and psychology.
Focus is practical, do-able, gives tangible results and is fun! Seriously.
My suggestion for the next printing is that Burroughs includes a way to order her Random Matches cards. I want to keep a few with me at all times. And yes I can make them myself, and seeing the design of the book I know hers are beautiful!
5.0 out of 5 stars Tap into your Milky Way Brain
Betsy Burroughs has a unique way of unlocking fresh insights with her FocusCatalyst approach.
It's NOT the same old brainstorming approach at all.
She applies the latest findings in neuroscience to create exercises that really help you innovate.
You can also watch her TEDx talk online, which will definitely make you want the book!
A real find it helping develop good habits. Highly recommended!
“Betsy is ultimately a scientist, always testing and learning. She develops powerful techniques and makes things happen for everyone who crosses her path.”
